2017 was an unprecedented year in beauty. Rihanna dropped her debut makeup collection, Fenty Beauty—including 40 shades of foundation that ignited a larger conversation about inclusivity. Kim Kardashian West capitalised on the contoured look she made popular with her KKW Beauty Contour and Highlight Kit. And Tom Ford bottled the scent of fabulosity for a cool 200 pounds. Ahead, 15 Internet-breaking beauty launches that shaped 2017.
In September, Rihanna debuted her namesake makeup line, Fenty Beauty, with a 40-shade collection of foundations that ignited a larger conversation about inclusivity and diversity. In December, Rihanna earned WWD’s launch of the year award.
Ouai founder and celebrity hair guru Jen Atkin started 2017 with January’s launch of the first ever dry shampoo foam. It looks like a mousse, but acts like a cleanser, and the best part—especially for non-blondes—there’s no dusty white scalp residue.
A limited supply of the £205 fragrance was released in September and sold out in one day.
Tom Ford Fucking Fabulous Eau de Parfum, £205, exclusive to the Tom Ford Covent Garden boutique