What’s so particular about Bulldog?
Simon Duffy – Bulldog is a special model with a novel providing for males. The male market could be very particular. The thought for Bulldog was born after we observed that there have been no easy skincare choices for males who needed merchandise filled with pure elements. Bulldog is the primary males’s skincare line primarily based on pure elements. The merchandise are additionally free from a large listing of what we contemplate as “undesirable” elements similar to parabens, SLS, synthetic colors, artificial fragrances or elements from animal sources.
We’re additionally doing our greatest with regard to sustainability. We’re now utilizing sugarcane based plastics from Brazil’s Braskem for our packaging. That’s a giant approach for us to face out from competitors!
The large distinction in fact is that we primarily goal males. We needed to create a really male firm. Bulldog is man’s greatest and smarter companion!
You’re now launching in France, which has the status to be a tough marketplace for indie beauty manufacturers?
Simon Duffy – We’re very excited to be in France. It’s the proper time as we’re now feeling extra snug as an organization. Large manufacturers, similar to L’Oréal and Nivea, clearly dominate within the French market however now we predict we now have the chance to face the competitors right here and to deal with skincare wants of male’s shoppers in France with a special providing.
So far as beauty merchandise are involved, folks need outcomes. Nevertheless, they’re additionally more and more within the manufacturers’ values and the way in which they run their companies. It’s getting more durable and more durable to cover as an organization, it’s due to this fact very important to current good tales and to be genuine.
What are your primary targets in France?
Simon Duffy – We’re launching in France with a number of 6 merchandise (out of a full line of 40 merchandise) at Carrefour and Carrefour Market, and on-line at Amazon and beauteprivee.fr
For the short-term, we would like our merchandise to be out there in every single place our opponents are. For this reason we’re launching within the mass retail channel right here, whereas we’re in malls or speciality retails in different nations.
We don’t have large budgets however our model could be very distinctive, our packaging and the way in which we formulate our merchandise make an enormous distinction. We’re aiming a 10% market share inside two years in France.
What are the following steps for Bulldog?
Simon Duffy – We’re on the lookout for new market opening similar to Japan. We’re at the moment out there in 24 nations, together with Korea, the USA, Australia, New Zealand, Canada and Thailand. Export gross sales characterize about 50% of our annual turnover and within the subsequent years we anticipate them to achieve the 70% mark. We wish to develop and we’re investing in our first TV campaigns and we’re additionally engaged on large innovation launches…