Exports of French perfumes and cosmetics broke a new document in 2017, passing the 13 billion euro mark (13.6 billion euros in keeping with figures printed by FEBEA, up +12% in comparison with 2016). Whereas the French home market is scuffling with low gross sales, the dynamism of exports drives the expansion of the French trade in a sector boasting a commerce surplus of 10.5 billion euros (up +14% in comparison with 2016).
“The 2017 figures verify France’s main place within the worldwide market. It’s heartening to see that, because of their good popularity, French cosmetics which are nonetheless interesting to international customers,” stated Patrick O’Quin, President of the FEBEA.
Asia and North America drive gross sales
Within the mature European Union market, progress of French exports remained sturdy with an increase of 6.2%. The expansion was pushed by Germany, the UK, Italy and Spain, 4 international locations remaining within the high 5 of France exports.
Exports to Asia are skyrocketing, with a 25% year-on-year and progress. Gross sales to China and Singapore even grew by greater than 30%. Exports in the direction of the continent returned to progress after flat figures in 2015 and a timid restoration (+9%) in 2016. Now, 20% of French magnificence and private care exports are shipped to Asia, representing greater than 2.6 billion euros.
North America is one other progress booster. French exports to the area elevated by +19% final 12 months, together with a +20% improve in gross sales to the United States.
Exports to the Middle East have elevated by +13.1% o, pushed by UAE and Saudi Arabia.
Ultimately, North Africa was the only zone to document a decline in 2017, with exports down by -14%, regardless of a recovery in Egypt (+17%).
Attractiveness of French products
The goods export figures of perfumes and cosmetics are exception within the context of a French commerce steadiness that confirmed a world deficit of 62.billion euros in 2017.
“There’s a actual impression of the French know-how in cosmetics perfumes. These merchandise are a part of the French lifestyle. For a few years, French firms have demonstrated their skill to deal with the calls for of worldwide markets, in all segments, not only for premium merchandise. For a very long time, French firms within the private care and cosmetics sectors have been pondering globally and have tailored themselves as a way to supply engaging merchandise to the entire world,” explains Patrick O’Quin.
Skincare and fragrances nonetheless account for 3 quarters of French cosmetics exports (44.3% for care and 31% for perfumes), however the make-up class has proven an actual dynamism in 2017, with exports up +28% for lip merchandise, +14.5% for eye merchandise and +25% for make-up powders.
Based on Patrick O’Quin, the expansion French exports is a minimum of equal to these of its predominant rivals, particularly the USA and Italy. Nevertheless, in keeping with the FEBEA President, there’s a sturdy development of Korea, which is now exporting past the Asian continent. Brazil can also be rising as a brand new main participant, pushed by the pure pattern. However for the second, France is brilliantly going through competitors!